UK domestic appliance business, Glen Dimplex Home Appliances (GDHA), has announced a significant investment in its British cooking brand Stoves, with a full programme of activity throughout 2019 and a six-figure investment in consumer advertising and marketing.
Stoves is to launch a comprehensive digital marketing and print advertising campaign, targeting national news supplements and home and lifestyle magazines.
To support the investment, Stoves has continued its partnership with cookery theatre provider Chefs on Stage, which will see its appliances used in Stoves Cookery Theatres at more than food 60 regional food events across the UK.
The Stoves branded stages will feature live cook demonstrations from some of the UK’s best-known celebrity chefs and bakers, including James Martin, John Torode, Mary Berry, Brian Turner and the 2016 Great British Bake-Off champion Candice Brown.
In addition to its partnership with Chefs on Stage, Stoves also sponsored The Hairy Bikers’ successful thirty six date 2019 UK tour and has also supplied appliances to Tart, London’s only tart-based bakery and coffee shop, for use in its workshops and cookery classes.
Jane Rylands, Head of Marketing Communications at Stoves, said: “Stoves is an important brand for us and next year marks its Centenary year. We wanted to increase the profile of the brand amongst consumers to support our retailers and we believe our partnerships with Chefs on Stage and The Hairy Bikers – plus our Cashback offer and Elite Retailers scheme – will ensure the popularity of brand continues to develop in line with our ambitious growth plans.”